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The VIP programme at European Coffee, Tea & Soft Drinks Expo is exclusively for specially invited senior buyers, decision-makers and influencers responsible for purchasing and specifying coffee and tea related products and equipment, soft drinks and relevant accessories for larger outlets and chains within the sector. Membership of the VIP Club provides access to an exclusive VIP lounge, a haven to relax and network, with refreshments provided. VIP visitors also benefit from a unique pre –show customer care programme, with a dedicated team offering tailored networking opportunities with other VIPS and top executives from exhibitors of their choice. VIP's will also be able to pre-book their seats in their chosen conference sessions to avoid queues and enjoy fast track entry to the show and access to a VIP cloakroom and VIP tours of the event.