Why Exhibit?

The show that serves this ever-growing industry’s needs

EUROPEAN COFFEE, TEA & SOFT DRINK EXPO really is unique! It is the only trade show that is 100% devoted to the professional sales of soft beverages – coffee, tea and soft drinks – right across the entire foodservice spectrum from cafes, coffee shops and hotels to restaurants, contract caterers, leisure outlets, travel sector, pubs, bars and offices. This market is huge and growing and these "wet" sales usually have the best profit margins. No wonder the show is the fastest growing hospitality show in Europe! 

European Coffee, Tea & Soft Drinks Expo is where real decision-makers meet, buy, network, learn, are inspired and drive their business forward, presenting exhibitors with a powerful platform for winning new clients, providing a unique exhibition with many more attractions including an awe-inspiring conference and demonstration programme.

Running alongside the exhibition is an awe-inspiring and FREE conference programme with a headline-grabbing speaker line-up.  In addition to the conference programme, there is an exciting range of features, with the Barista Masterclasses, Roastery Masterclass LIVE, the Tea Quarter, Tea Workshop, the SCA UK Latte Art Championship, the Soft Drinks Talks and Tasting Theatre and the Premium Soft  and Non Alcoholic Drinks Zone.   All this plus numerous networking opportunities, including the VIP programme.

With the UK driving this industry’s innovation, it’s the place to be, wherever you are. 

You will:

• Meet new potential customers
• Meet existing customers to strengthen relationships
• Meet and do business with fellow exhibitors
• Launch new products and services
• Capture new data to add to your current customer database
• Build company or brand awareness
• Benefit from the Show’s extensive marketing campaign